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(see also Consumerism)

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On the Web: Articles

On the Web: Specialized Sites


About-Face. Combats negative & distorted images of women in the media.

American Demographics.


Stop Commercial Exploitation of Children.

In the Library: Articles

Segall, Rebecca. “The new product placement,” Nation (2/24/03):30-34. Review essay on Quart, Branded.

Woodard, James P. "Marketing modernity: The J. Walter Thompson Co. & North American advertising in Brazil, 1919-1939," Hispanic American Historical Review 82,2 (5/02):257-90.

In the Library: Non-Fiction Books

Blumberg, Paul. The Predatory Society: Deception in the American Marketplace (NY: Oxford, 1991).

Brozen, Yale (ed.) Advertising & Society (NY: NYU, 1974).

Bullock, August. Secret Sales Pitch: An Overview of Subliminal Advertising (San Jose CA: Norwich, 2004).

Chapman, Simon. Great Expectorations: Advertising & the Tobacco Industry (London: Comedia, 1986).

Cross, Mary (ed.) Advertising & Culture: Theoretical Perspectives (Westport CT: Praeger, 1996).

Danna, Sammy R. (ed.) Advertising & Popular Culture: Studies in Variety & Versatility (Bowling Green OH: Bowling Green State U., 1992).

Dawson, Michael. The Consumer Trap: Big Business Marketing in American Life (Urbana: U. of Illinois, 2003).

Frith, Katherine Toland (ed.) Advertising in Asia: Communication, Culture, & Consumption (Ames: Iowa State U, 1996).

Jacobson, Michael F. & Laurie Ann Mazur. Marketing Madness: A Survival Guide for a Consumer Society (Boulder: Westview, 1995).

Kilbourne, Jean. Can't Buy Me Love: How Advertising Changes the Way We Think & Feel (Portland OR: Touchstone, 1999).

Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: U. California, 1985).

Marlin, Randal. Propaganda & the Ethics of Persuasion (Orchard Park NY: Broadview, 2002).

Messaris, Paul. Visual Persuasion: the Role of Images in Advertising (Thousand Oaks CA: Sage, 1997).

Mitchell, Andrew A. Advertising Exposure, Memory, & Choice (Hillsdale NJ: L. Erlbaum, 1993).

Quart, Alissa. Branded: The Buying & Selling of Teenagers (Cambridge MA: Perseus, 2003).

Rivkin, Steve & Fraser Sutherland. The Making of a Name: The Inside Story of the Brands We Buy (NY: Oxford, 2005).

Rockwell, Rick & Noreene Janus. Media Power in Central America (Urbana: U. Illinois, 2003). Draws connection between commercial media & authoritarian regimes.

Twitchell, James B. Adcult USA: The Triumph of Advertising in American Culture (NY: Columbia U, 1996).

__________. Lead Us Into Temptation: The Triumph of American Materialism (NY: Columbia U, 1999).

__________. Living it Up: Our Love Affair with Luxury (NY: Columbia U, 2002).

Jhally, Sut. The Codes of Advertising: Fetishism & the Political Economy of Meaning in Consumer Society (NY: St. Martin's, 1987).

Schultz, David A. Lights, Camera, Campaign! Media, Politics, & Political Advertising (NY: Peter Lang, 2004).

Viteritti, Joseph P. & Diane Ravitch (eds.) Kid Stuff: Marketing Sex and Violence to America's Children (Baltimore: Johns Hopkins, 2003)

Weihe, Karsten; Michael Brzoska, Peter Lock & Herbert Wulf. Advertising & Public Relations in the Arms Industries: Their Role in the Mass Media (Geneva?: UNESCO, 1986).

Wilson, Alexander (ed.) Advertising & the Community (NY: A.M. Kelley, 1968).

In the Library: Fiction

In the Library: Poetry

In the Library: Photography

CD & Audio:

Film & Video:

"Captive Audience: Advertising Invades the Classroom" [?], dir. ?, 45m. From Media Education Foundation. Features interviews with Alex Molnar, Henry Giroux, Naomi Klein & Bill Hoynes.

"Czech Dream" [2004], dir. Vit Klusak & Filip Ramunda, 90m. Documentary on the effect of media advertising on people.

"Toxic Waste is Good for You: The Public Relations Industry Unspun" [2002], dir. ?, 45m. From Media Education Foundation.

Monterey Bay Educators Against War
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